A&B is a new, sustainable brand that aims to do things differently. Pitched at Gen Z’s and millennials, they live and breathe sustainability, choosing to come at it with a tongue-in-cheek tone and bringing fun to the sector. They approached us with some raw brand elements which became shaped by our work on the e-commerce website.

The website never stands still, every element works hard to grab your attention, inviting you to discover more or purchase the product. The innovative custom shopping journey was intricately planned to offer the best user experience, offering selected customisation and relevant choices along the way. Well positioned CTA’s are brought to life with supporting animations, aiming to maximise purchase potential and provide a lasting imprint of the brand.

We also worked with the team at A&B to design and develop a customer journey for their 60 second, Pacman style game, which aims to collect customer data for their email marketing campaigns, and therefore drive revenue.

Get yours & help save the planet at aandb.world

Photography courtesy of Kellie French Studio